Mums not teaching their children to swim due to poor perceived body image
In a survey conducted by ourselves and Everyone Active, it was highlighted that 65% of mums feel judged when they put on a bikini or swimsuit, this in turn is leading to them not wanting to take their child swimming. In fact, 38% of the women surveyed have said that they have avoided all water based activities for that exact reason.
This is filtering down to their children and having a detrimental effect on their swimming. 1 in 10 mums have revealed that their child can’t swim and over a third of mums didn’t consider their child “a strong swimmer”.
These statistics are a real concern for Becky Adlington's SwimStars as we know first hand how much swimming is an amazing sport with so many physical and mental health benefits for kids it's even more important with it being a life skill.
Becky also added "It's given me a lifetime of happy memories and would hate to think how many other families are missing out.”
Here at SwimStars it is our aim to provide the best and most enjoyable way for children to learn how to swim, focused on values such as excellence, determination, respect and friendship.
To find classes for your child, please click on the link here.